[a bit about me]
I took a distilled introvert’s path leading retail store development strategies and made some hard learnings while exploring a better way to incentivize the system, so you don’t have to.
Battle tested across breadth of consumer markets with activations in leading Canadian/ U.S. centres.
[a bit about me]
I took a distilled introvert’s path leading retail store development strategies and made some hard learnings while exploring a better way to incentivize the system, so you don’t have to.
Battle tested across breadth of consumer markets with activations in leading Canadian/ U.S. centres.
My personality type is INTP (if we trust Myers-Briggs)
I first learned this in leadership off-site while serving as in-house Head of Store Development, and looking back at my 20+ years, it does a decent job framing my path to this point.
For me, retail B2C was a dynamic space in which to apply my background in architecture along with these traits of introversion and intuition. The development cycle was short, which often meant going heads down on problems and projects. Truthfully, also, winning on assertive decision-making and moving fast is a whole lot of fun.
Shifting from an in-house role to an external service provider gave me a more complete perspective and underscored inherent flaws from the brand side. Conventional store development systems needed to be more in sync with progressive retail strategies, requiring increased iteration, competition, and complexity as table stakes.
This dynamic conditioned store development into something retailers just did and less the strategic lever it was supposed to be. I saw up close how those choices could make or break the channel. Ever since, I’ve worked my practice towards building ecosystems that serve retailers and their big ideas, progressive insights, and brand store experiences. In doing so, I always value the outcome over the output.
These days, I am still an introvert, leveraging its unique strengths to create meaningful stores for growth brands. Most importantly, having some fun sharing what I was comfortable internalizing, however counterintuitive, can have a more significant impact downstream.
Only advance.
My personality type is INTP (if we trust Myers-Briggs)
I first learned this in leadership off-site while serving as in-house Head of Store Development, and looking back at my 20+ years, it does a decent job framing my path to this point.
For me, retail B2C was a dynamic space in which to apply my background in architecture along with these traits of introversion and intuition. The development cycle was short, which often meant going heads down on problems and projects. Truthfully, also, winning on assertive decision-making and moving fast is a whole lot of fun.
Shifting from an in-house role to an external service provider gave me a more complete perspective and underscored inherent flaws from the brand side. Conventional store development systems needed to be more in sync with progressive retail strategies, requiring increased iteration, competition, and complexity as table stakes.
This dynamic conditioned store development into something retailers just did and less the strategic lever it was supposed to be. I saw up close how those choices could make or break the channel. Ever since, I’ve worked my practice towards building ecosystems that serve retailers and their big ideas, progressive insights, and brand store experiences. In doing so, I always value the outcome over the output.
These days, I am still an introvert, leveraging its unique strengths to create meaningful stores for growth brands. Most importantly, having some fun sharing what I was comfortable internalizing, however counterintuitive, can have a more significant impact downstream.
Only advance.